The golf industry is finally developing a more rational schedule for releasing their products. For years, companies like Mizuno and Titleist have been releasing several new iron models with a two year cycle each Fall. Callaway’s high end irons will now also have a two year cycle and come out during the 4th 1/4. This makes me very happy as the great looking, feeling, and high tech Apex and Apex Pro models will be in the line for another year. Their high end drivers (one year cycle) will also debut during this quarter. Their more economically based clubs like X2Hot woods and irons with a one year cycle will debut at the PGA Show each January.
Great new products available now include Nike’s Vapor iron line (pictures coming soon), Callaway’s new Big Bertha V Series (10 grams lighter and aerodynamically designed to attain higher swing speed), Big Bertha Alpha 815 and 815 Double Diamond drivers, Big Bertha irons and hybrids with 360 cup design for more coefficient time (CT) and higher ball speeds (Bertha irons are testing 15-20 yards longer!), Taylor Made RSI irons (with side slots for more forgiveness), and Mizuno JPX 850 Forged (Boron added to strengthen thinner faces) irons and JPX 850 irons (5 iron has a COR of .83!).
My most successful irons continue to be thin face (for more ball speeds) with deep channel technology (which provide forgiveness and launch). These include the Callaway Apex and Mizuno JPX 850 models, and will soon include the Taylor Made RSI and Nike Vapor lines.